CONTENTS

ABSTRACT

EPIGRAPH

INTRODUCTION
     (1) The Consumption Experience
     (2) Self-Photographic Data
     (3) The Photo Essay
     (4) Stereographic Photos in Consumer Research

METHOD
     Data Collection
     Stereo Pairs
     Free-Viewing and Aided Viewing
     Analysis and Presentation

ILLUSTRATIONS
     (1) Pleasures
     (2) Opportunities
     (3) Loved Ones
     (4) Stress
     (5) Distress
     (6) Respite
     (7) Ambivalence

DISCUSSION
     General Conclusions on the Collective Stereographic Photo Essay
     Specific Conclusions on the Role of Stereography
     Envoi

APPENDIX: QUESTIONNAIRE

REFERENCES